Concept
Rebadging
Related concepts (22)
Captive import
Captive import is a marketing term and a strategy for a vehicle that is foreign-built and sold under the name of an importer or by a domestic automaker through its own dealer distribution system. The foreign vehicle may be produced by a subsidiary of the same company, be a joint venture with another firm, or be acquired under license from a completely separate entity. The brand name used may be that of the domestic company, the foreign builder, or an unrelated marque entirely (this is one type of "badge engineering").
Fiat
Fiat Automobiles S.p.A. (UKˈfiːət,_-æt , US-ɑːt , ˈfiːat; originally FIAT, Fabbrica Italiana Automobili di Torino) is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary of Stellantis through its Italian division Stellantis Italy. Fiat Automobiles was formed in January 2007 when Fiat S.p.A. reorganized its automobile business, and traces its history back to 1899, when the first Fiat automobile, the Fiat 4 HP, was produced.