Concept

Yomi Denzel

Yomi Denzel Nicolas Olaniyi (born 1 August 1996), is a Swiss entrepreneur and YouTuber. Yomi Denzel Olaniyi was born in Lausanne, Switzerland, into a family of modest means. His father was an undocumented immigrant from Nigeria; his mother, who had no formal education, worked in human resources in a large company. He is the brother of former basketball player Kaanu Olaniyi. During his youth, Olaniyi was an amateur football player. At the age of 14, he launched his YouTube channel with gaming content. He discovered drop shipping in 2017, after creating his online marketing agency. He reached the rank of sergeant in the army. He studied at HEC Lausanne and completed a semester at Harvard University. He became a millionaire in less than a year with e-commerce and online training business. He builds his fame through millions of dollars in sales from dropshipping on the Shopify platform and by running contests on Instagram designed to win prestigious prizes. Since 2018, he has been the founder of an online training company, renamed Mindeo in 2022. In 2021, he founded a SaaS, named Minea, which aims to analyze data for e-commerce. Since 2022, Olaniyi has been frequently seen in the company of Oussama Ammar, his co-host on the Sans Permission podcast and co-producer of the Business Pro online training course focused on artificial intelligence. Ammar is currently under suspicion by his former company, The Family, for alleged misappropriation of several million euros. There are claims that a portion of these funds may have been laundered at Le Domaine d'Ablon, a luxury hotel resort in Normandy of which Olaniyi is also a shareholder.

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