Concept
Antonomasia
Related concepts (4)
Synecdoche
Synecdoche (sɪˈnɛkdəki ) is a type of metonymy; it is a figure of speech in which a term for a part of something is used to refer to the whole (pars pro toto), or vice versa (totum pro parte). The term is derived . Examples of common English synecdoches include suits for businessmen, wheels for automobile, and boots for soldiers. Another example is the use of government buildings to refer to their resident agencies or bodies, such as The Pentagon for the United States Department of Defense and Downing Street or Number 10 for the office of the Prime Minister of the United Kingdom.
Generic trademark
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products or services, usually against the intentions of the trademark's owner. A trademark is said to become genericized—or, informally, to have "suffered" genericide—when it begins as a distinctive product identifier but changes in meaning to become generic.
Metonymy
Metonymy (mɪˈtɒnɪmi,_-nəmi,_mɛ-) is a figure of speech in which a concept is referred to by the name of something closely associated with that thing or concept. The words metonymy and metonym come ; , a suffix that names figures of speech, . Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy.
Figure of speech
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from ordinary language use in order to produce a rhetorical effect. Figures of speech are traditionally classified into schemes, which vary the ordinary sequence of words, and tropes, where words carry a meaning other than what they ordinarily signify. An example of a scheme is a polysyndeton: the repetition of a conjunction before every element in a list, whereas the conjunction typically would appear only before the last element, as in "Lions and tigers and bears, oh my!"—emphasizing the danger and number of animals more than the prosaic wording with only the second "and".