Concept

Winterhilfswerk

The Winterhilfswerk des Deutschen Volkes (Winter Relief of the German People), commonly known by its abbreviated form Winterhilfswerk (WHW), was an annual donation drive by the National Socialist People's Welfare (Nationalsozialistische Volkswohlfahrt) to help finance charitable work. Initially an emergency measure to support people during the Great Depression, it went on to become a major source of funding for the activities of the NSV and a major component of Germany's welfare state. Donations to the WHW, which were voluntary in name but de facto required of German citizens, supplanted tax-funded welfare institutions and freed up money for rearmament. Furthermore, it had the propagandistic role of publicly staging the solidarity of the Volksgemeinschaft. The Winterhilfswerk was organised by the National Socialist People's Welfare, a social welfare organisation whose declared purpose was "to develop and promote the living, healthy forces of the German people". The NSV's origins can be traced to Nazi party welfare activities during the Kampfzeit, when local groups were formed to provide aid to party members in distress. The Berlin association "Nationalsozialistische Volkswohlfahrt e.V." is considered the primary institutional ancestor of the NSV. Initially, the Berlin organisation was met with contempt by Nazi Party leaders: In 1932 the party informed the association's leadership that it had initiated legal proceedings because of "misuse of the word 'national socialist'". In 1933, the party changed its position; Hitler designated the NSV a party organ on 3 May 1933. It went on to grow rapidly, counting 3.7 million members in 1934 and becoming the second largest mass organisation in Nazi Germany, behind the German Labour Front. At the onset of the Second World War, it had more than 10 million members. Hitler ordered the establishment of the Winterhilfswerk in 1933 and personally opened the first drive, giving out the directive "no one shall be hungry, no one shall freeze".

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