Concept
Satellite television
Related concepts (51)
Local insertion
In broadcasting, local insertion (known in the United Kingdom as an opt-out) is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local station or system. Most often this is a station identification (required by the broadcasting authority such as the U.S. Federal Communications Commission), but is also commonly used for television or radio advertisements, or a weather or traffic report.