KRVA (AM)

KRVA (1600 kHz), branded as "Radio Saigon Dallas 1600", is a commercial AM radio station, licensed to Cockrell Hill, Texas, and serving the Dallas-Fort Worth Metroplex. It is owned by Lrad Media, LLC, and broadcasts a full service Vietnamese radio format, featuring pop music and talk By day it is powered at 25,000 watts. But at night, to avoid interfering with other stations on 1600 AM, it reduces power to 930 watts. It uses a directional antenna at all times. The transmitter is on Woodvista Court in the Piedmont neighborhood of Southeast Dallas. This station started their broadcasting activities on September 29, 1947 as KMAE on an Entertainment format operating during the daytime hours only in McKinney, Texas. Then in 1965, the station changed to KYAL (call letters stood for "y'all"), playing Country music. Over a decade later, the station has moved to Plano, Texas, as the branding and formats changed once again to KXVI (callsign stood for "16" in Roman numbers) under various religious formats. Recently, the KXVI calls were re-used at 100.5 FM in Pittsburg (not to be mistaken for Pittsburgh, Pennsylvania) for "The Bridge Network," a DFW-based religious broadcaster serving East Texas. In 1985, the station changed to an all-news station as KTNS. It went off the air after January 7, 1987. About 7 months later, the station was revived by Spanish Radio Pioneer Marcos Rodriguez Sr., father of Marcos A. Rodriguez as KSSA (recently resurrected from 1270 AM) on a Spanish format, relocated to Cockrell Hill (which has a high Hispanic population) and a sister station to Kansas City-based KSSA-FM. In 1993, Z-Spanish Media and Entravision bought KSSA and changed the callsign to KRVA while maintaining its Spanish format. In the 1990s, it has simulcasted News 8 at 6:00PM (CT) from WFAA-TV in Spanish. There was also a period, including summer and autumn of 2005, during which 1600 am broadcast an Asian format (including Punjabi, Hindi, Urdu and English languages), with music, talk, games and advertising relating to the Asian community in the D/FW area.