Concept
Influencer marketing
Related publications (8)
On Artificial Intelligence and Manipulation
The increasing diffusion of novel digital and online sociotechnical systems for arational behavioral influence based on Artificial Intelligence (AI), such as social media, microtargeting advertising, and personalized search algorithms, has brought about ne ...
SPRINGER2023Discovering Influencers in Opinion Formation Over Social Graphs
Ali H. Sayed, Mert Kayaalp, Valentina Shumovskaia, Mert Cemri
The adaptive social learning paradigm helps model how networked agents are able to form opinions on a state of nature and track its drifts in a changing environment. In this framework, the agents repeatedly update their beliefs based on private observation ...
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC2023Analyzing Large-Scale Public Campaigns on Twitter
Karl Aberer, Philippe Cudré-Mauroux, Julia Proskurnia, Roman Prokofyev
Social media has become an important instrument for running various types of public campaigns and mobilizing people. Yet, the dynamics of public campaigns on social networking platforms still remain largely unexplored. In this paper, we present an in-depth ...
Springer Int Publishing Ag2016Rule of Thumb – Effect of Social Button Icons on Interaction
Denis Gillet, Samuel Bendahan, Adrian Christian Holzer, Andrii Vozniuk
Social buttons are now widespread in social media apps. They are used to assign weight to user content and trigger user engagement. They come in different shapes (e.g., thumb in Facebook, arrows in Reddit or StackOverflow, plus one in Google+) but very lit ...
2016Instability of two-phase co-axial jets at small Reynolds number
A precise knowledge of co-axial flow dynamics and a better understanding of the mechanisms that act to destabilize the interface between the two fluids is of fundamental interest in many industrial applications like lubricated transport, injection devices, ...
EPFL2015Identifying Influential Scholars in Academic Social Media Platforms
The emergence of social media has created new ways to publish scientific work, foster collaboration, and build professional connections in the research community. The rich data collected in social media platforms has provided new opportunities for assessin ...
2013User Behavior Under the Influence of Groups in Social Media
Social Media are at the heart of our communications and are among the most visited places on the web. Their user-generated content allows the gathering of immensely many information that cannot be processed entirely by the users. Thus it is of interest to ...
2013Controlled One- and Multidimensional Modulations Using Chaotic Maps
Martin Hasler, Thomas Schimming, Slobodan Kozic
Recently, several approaches for communications using chaos have been presented, often showing less than acceptable performance. In this paper, a short introduction to the topic is given, and it is shown that such methods can be efficient—if the informatio ...
2006