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Concept
Bilz y Pap
Summary
Bilz y Pap (Spanish for Bilz and Pap) is the combined marketing name of the two most popular and highest selling domestically-produced soft drinks in Chile.
Bilz was first introduced at the beginning of the 20th century from Germany, where it had been created by German scientist Friedrich Eduard Bilz and would later become Sinalco.
Although the names are often used in conjunction as part of their advertising strategy, Bilz and Pap are the marketing names of two distinct flavors of soda produced by the Chilean Compañía de las Cervecerías Unidas, S.A. (CCU) beverage corporation. Bilz is an artificially flavored red colored fantasy soft drink, and Pap is its papaya flavored counterpart.
The corporation also produces a third flavor of pineapple soda known as Kem. In recent years, CCU is also marketing zero calorie diet versions of Bilz and Pap, better known as Bilz Light, and Pap Light.
Bilz y Pap also refers to the extraterrestrial red and yellow characters, "Bily Bilz" and "Maik Pap" used in commercials, print advertising, and on the Internet to promote the soft drinks.
Recently they have introduced an extra flavour to the market called "Pop", another three different soft drink with artificial grape, cherry or cotton candy flavour.
Official source
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