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Concept
Fashion blog
Summary
Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle.
A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices, and street fashion trends. They cover fashion at all levels, from the largest fashion design houses to the smallest independent designers.
Many fashion blogs can also be categorized as shopping blogs, similar to the content of fashion magazines. Some retailers in the fashion industry have started blogs to promote their products.
Some blogs focus more on fashion advice, featuring how-to articles. The articles can discuss clothing fit, the matching and complementing of colours, and other information on clothes wearing and care. They can also include prescriptive advice on adhering to basic standards and recent trends.
Fashion is a multi-billion-dollar industry that has considerable impact on the way ordinary people dress and present themselves. It relies heavily on media and advertising to communicate the producer's preferences and goals, and to influence public perception through various types of promotion. Fashion can be influenced by social change and countertrends outside the producer, retailer, or advertiser's control. As fashion is driven by trends both inside and outside the fashion industry, fashion blogs and other "new media" outside the control of traditional establishment represent a disruptive innovation to the social dynamics of mass media and fashion consumption in modern consumer society. It is likely that the blogosphere will have a considerable long-term influence on the industry, as the number of fashion-based blogs continue to grow with increasing numbers of consumers able to create and modify the media that they consume, and traditional producers and advertisers adapting their practices to avoid dilution of their own influence.
Official source
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