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Concept
Rate card
Summary
A rate card or a rate sheet as it is commonly called is a document that lists the costs and details for the different advertisement placement alternatives offered by a service provider, like a media outlet.
This is typically the most one can spend, similar to the rack rate at a hotel. The majority of advertising customers will shell out much less than this because to volume discounts, a desire to unload extra space, or other considerations.
Official source
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