Concept

Rate card

Summary
A rate card or a rate sheet as it is commonly called is a document that lists the costs and details for the different advertisement placement alternatives offered by a service provider, like a media outlet. This is typically the most one can spend, similar to the rack rate at a hotel. The majority of advertising customers will shell out much less than this because to volume discounts, a desire to unload extra space, or other considerations. See also
  • Advertising management
  • Yield management
  • Price discrimination
There are many websites and companies which sell rate cards or advertise them. This is because they have already done the research to see which rate works the best in media and on television. Advertisers and companies looking to make a profit turn to the rate card to see how much they will need to be spending to get their message across to consumers. A rate card is a document provided by a newspaper or other print publication featuring the organization's rate
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