Concept

Maverick (book)

Summary
Maverick! : The Success Story Behind the World's Most Unusual Workplace is a business autobiography by Ricardo Semler published in 1993 by Warner Books. The book relates the management succession and increasingly unorthodox ethos of Semco, which grew to become one of Brazil's largest conglomerates. First published in Brazil in 1988 as Turning the Tables, it became the all-time best-selling nonfiction book in Brazil's history. Semler further described the unusual corporate transition in The Seven-Day Weekend: Changing the Way Work Works published in 2003. Synopsis Maverick! is the autobiography of a businessman, Ricardo Semler, and the business he managed, Semco, one of Brazil's largest conglomerates. Semler is the son of an entrepreneur who entered the family business and transformed it into a multibillion-dollar business empire. What is unusual is the way he developed management, labour relations and the work environment to achieve these goals. His radical policies are s
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