Concept

Campbell Ewald

Summary
Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG). History In 1911, admen Frank Campbell and Henry Ewald merged their individual Detroit companies to form Campbell Ewald, beginning with just six employees. Their first client was Hyatt Roller Bearing Company, led by Alfred P. Sloan (later president of General Motors). Campbell resigned in 1917 and sold his stock in order to volunteer in France in World War I. Henry Ewald became president and chairman of the Board of Campbell Ewald. Chevrolet became the agency's first major client in 1919 and by 1922, Campbell Ewald was awarded all of General Motors' ad business. The agency continued its partnership with GM for more than 90 years. In 1928, Henry Ewald bought a Chevrolet dealership at Mack and Gratiot in Detroit to better understa
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