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Concept
BBC Two 1991–2001 idents
Summary
The BBC Two 1991–2001 idents were broadcast from 16 February 1991 until 19 November 2001, and again from 9 July 2014 until 26 September 2018, on BBC Two in the United Kingdom. The idents, which consisted of a sans-serif '2' in Gill Sans, accompanied by the colour viridian, were created by branding agency Lambie-Nairn (and later, Red Bee Media), who also created the Channel 4 logo.
The ident package was retained following the corporate rebrand of the BBC in October 1997 when a new logo and additional idents were introduced. The idents were taken out of service in November 2001, and were later revived on 21 June 2014 for "90s Night" and in July 2014, to commemorate the 50th anniversary of BBC Two. They replaced the "Window on the World" idents and were broadcast until the evening of Wednesday 26 September 2018.
The newly recruited BBC2 controller, Alan Yentob, noticed that the then-logo for the channel, which featured the word 'TWO' in red, green and blue within a white background and the 'O' being white, was affecting the reputation of BBC2. Surveys commissioned realised that most viewers thought the branding was "dull but worthy". He then decided to commission a worthy successor capable of displaying the personality of the channel, revealing his thoughts in the How Do They Do That? episode - about the idents.
I realised there was a problem almost as soon as I took over the channel [BBC2]. It was obvious that the logo [TWO] made absolutely no impact. In fact, it was something anyone could have told you. It was singularly unmemorable, and told you nothing about the personality of the channel. So we decided to commission a corporate design company to do some research.
The idents were designed by the late branding expert Martin Lambie-Nairn, and first aired on the same day as the BBC1 virtual globe ident, also designed by Lambie-Nairn as part of a corporate rebrand of both channels.
We took this '2', actually, and you think to yourself "Well, there's nothing special about this". But there is something special about this, actually.
Official source
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