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Steve Bornstein
Summary
Steve Bornstein (born April 20, 1952) is the chairman of the Media Networks division of the gaming company Activision Blizzard. He previously held high-ranking roles at NFL Network, ESPN, and ABC. While at ESPN, he organized showing SportsCenter reruns during the morning hours.
Bornstein was born and raised in a Jewish family in Fair Lawn, New Jersey to Julian Leon and Marge Frankel Bornstein. Bornstein is the youngest of four siblings, the others being Fred, Andy, and Faye. He attended the University of Wisconsin–Madison and graduated in 1974 with a Bachelor of Science in communications.
Bornstein began his career as a producer, and later executive producer, at WOSU-TV in Columbus, Ohio. He also worked with Warner-Amex Cable, producing Ohio State Buckeyes football programming for the company's interactive QUBE system.
In January 1980, he joined ESPN as the manager of program coordination when the cable sports network was a four-month-old start-up. During his time as manager of programming coordination, he developed and implemented ESPN's successful programming philosophy of presenting a mix of events, sports news and special interest programming. In 1988, Bornstein was promoted to Executive Vice President of Programming and Production. He advanced through the network's programming and production ranks, becoming ESPN's youngest president and CEO in 1990 at age 38.
In January 1992, ESPN Radio was launched and began a rollout of 24-hour programming in October 1998. Also in 1992, Bornstein established the subsidiary ESPN Enterprises to develop new businesses like ESPN.com, which has grown to become the leading sports news and information site on the internet.
Bornstein helped to oversee the debut of ESPN2 in October 1993 and ESPNews in November 1996. In October 1997, Bornstein directed the acquisition of Classic Sports Network and rebranded the channel as ESPN Classic, adding yet another network to the ESPN family.
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