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Concept
Tit-Bits
Summary
Tit-Bits from all the interesting Books and Newspapers of the World, more commonly known as Tit-Bits, was a British weekly magazine founded by George Newnes, a founding figure in popular journalism, on 22 October 1881.
In 1886, the magazine's headquarters moved from Manchester to London where it paved the way for popular journalism – most significantly, the Daily Mail was founded by Alfred Harmsworth, a contributor to Tit-Bits, and the Daily Express was launched by Arthur Pearson, who worked at Tit-Bits for five years after winning a competition to get a job on the magazine. Their first offices were at 12 Burleigh Street, off the Strand.
From the outset, the magazine was a mass-circulation commercial publication on cheap newsprint which soon reached sales of between 400,000 and 600,000. By the turn of the century, it became the first periodical in Britain to sell over one million copies per issue. Like a mini-encyclopedia it presented a diverse range of tit-bits of information in an easy-to-read format, with the emphasis on human interest stories concentrating on drama and sensation. It also featured short stories and full-length fiction, including works by authors such as Rider Haggard and Isaac Asimov, plus three very early stories by Christopher Priest.
Virginia Woolf submitted her first article to the paper in 1890, at the age of eight, but it was turned down. The
first humorous article by P. G. Wodehouse, "Men Who Missed Their Own Weddings", appeared in Tit-Bits in November 1900. During the First World War Ivor Novello won a Titbits competition to write a song soldiers could sing at the front: he penned Keep the Home Fires Burning.
Pin-ups appeared on the magazine's covers from 1939, and by 1955, circulation peaked at 1,150,000. At the beginning of 1973, Tit-Bits lost the hyphen from its masthead. In 1979 Reveille (a weekly tabloid with a virtually identical demographic) was merged into Titbits, and the magazine was briefly rebranded as Titbits incorporating Reveille. This, however, was dropped in July 1981.
Official source
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