Concept

Oxford American

Summary

The Oxford American is a quarterly magazine that focuses on the American South. The magazine was begun in late 1989 in Oxford, Mississippi, by Marc Smirnoff (born July 11, 1963). The name "Oxford American" is a play on The American Mercury, H. L. Mencken's general interest magazine which Smirnoff long admired. The magazine's debut issue was published on Saturday, March 14, 1992. The cover of the first issue featured a fire-engine red background with white text and a "photo-realistic" painting by Oxford painter Glennray Tutor of an abandoned gasoline pump. Three more issues were published, including one featuring previously unpublished photographs by Eudora Welty. The magazine then ceased publication in mid-1994 for lack of funding. In April 1995, author and Oxford resident John Grisham secured financing to bring the magazine back into publication. The magazine had a new look and was printed on coated paper stock with a higher page count and new advertisers. In 2000, Grisham published a serialized version of A Painted House in the Oxford American. Although the magazine had a successful following, it was still not a successful business venture and in September 2001 stopped publication for a second time. The magazine began its third incarnation in late 2002 and was headquartered in Little Rock, Arkansas. The magazine was published in conjunction with the AtHome, Inc., group of magazines. Due to insufficient advertising revenue, it again stopped publication in late 2003. After

500,000 in financing was secured, the University of Central Arkansas in Conway, Arkansas, assumed the role as publisher and the magazine began publication once again in December 2004 as a quarterly. The magazine's editorial offices are on the first floor of Main Hall on the university grounds. In 2008, a business secretary was discovered to have been embezzling money from the magazine since 2007. The secretary, who reported to the magazine's publisher Ray Wittenberg, pleaded guilty to theft and forgery and was briefly imprisoned and ordered to pay

102,000 in restitution to the magazine.

Official source

https://en.wikipedia.org/wiki/Oxford_American

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