Concept

Stockholm Exhibition (1930)

Summary
The Stockholm Exhibition (in Swedish, Stockholmsutställningen) was an exhibition held in 1930 in Stockholm, Sweden, that had a great impact on the architectural styles known as Functionalism and International Style. The fair was conducted by the City of Stockholm and the Svenska Slöjdföreningen (which has evolved into the existing organization, Swedish Form) art society. The art historian and leader of the Svenska Slöjdföreningen, Gregor Paulsson, was the intellectual leader of the fair, inspired, after a visit to the 1927 Weissenhof Estate in Stuttgart, to organize a similar event for Stockholm. It took place from May through September 1930, on the southern portion of the Djurgården recreation area in eastern-central Stockholm, and entertained about four million visitors. Swedish artists, craftsmen and companies showed their latest products, particularly the glass producer Orrefors Glasbruk. Many of the available images were taken by the pioneering color photographer Gustaf Wernersson Cronquist using Autochrome Lumière process, and were published by Swedish Form. The exhibition's slogan was: Acceptera!, or Accept!, literally a plea for acceptance of functionalism, standardization, and mass production as a cultural change. The effort to persuade Swedish citizens of the benefits of a modernized lifestyle included serving mass-produced food. The fair was significant in the history of architecture in Stockholm, firmly establishing functionalism as the dominant architectural style in Sweden. The two head architects were Gunnar Asplund and Sigurd Lewerentz. Through the 1920s Asplund had been one of the principal figures of the Neo-Classicist Swedish Grace style. But here, in 1930, Asplund's style takes a dramatic turn into stripped-down functionalism. Especially conspicuous was the Paradise Cafe and the Entry Pavilion, with its exposed steel frame, airy expanses of glass, and dramatic lighting at night. Above the fair, a towering advertising mast stood with an electrically lit version of Lewerentz's "Flying V" logo.
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.