Concept

Brigadeiro Faria Lima Avenue

Summary
Avenida Brigadeiro Faria Lima (in English: Brigadeiro Faria Lima Avenue), most commonly known as just Faria Lima, is an important avenue in the city of São Paulo, Brazil. It spans the upscale Pinheiros, Jardim Paulistano, Itaim Bibi and Vila Olímpia neighborhoods. It is also an important commercial and financial center that rivals the downtown and Paulista Avenue areas. The avenue has recently started to be perceived as some sort of "Brazilian Wall Street" due to the many financial institutions headquartered there or on adjacent streets. Examples include BTG Pactual, Itaú BBA, Bradesco BBI (three of Brazilian biggest investment banks), Goldman Sachs, Credit Suisse, Morgan Stanley, Bank of America Merrill Lynch, JPMorgan Chase, UBS and many others. History Avenida Faria Lima was built in the late 1960s, with an initial stretch lying between Rua Iguatemi ("Iguatemi Street"), in the Itaim Bibi district, and Largo da Batata ("Potato Square"), in the neighborhood of Pinheiros,
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