White pride and white power are expressions primarily used by white separatist, white nationalist, fascist, neo-Nazi and white supremacist organizations in order to signal racist or racialist viewpoints. It is also a slogan used by the prominent post-Ku Klux Klan group Stormfront and a term used to make racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms white nationalist, neo-Nazi, and white supremacist. Some advocates of white power have been committed to overthrowing the United States government and establishing a white ethnostate using paramilitary tactics. The white power movement that emerged from the Vietnam era shared some common attributes with earlier racist movements in the United States, but it was no mere echo. Unlike previous iterations of the Ku Klux Klan and white supremacist vigilantism, the white power movement did not claim to serve the state. Instead, white power made the state its target, declaring war against the federal government in 1983. Sociologists Betty A. Dobratz and Stephanie L. Shanks-Meile identified "White Power! White Pride!" as "a much-used chant of white separatist movement supporters", and sociologist Mitch Berbrier has identified the use of this phrase as part of a "new racist ... frame-transformation and frame-alignment by (a) consciously packaging a 'hate-free' racism, (b) developing strategies of equivalence and reversal–presenting whites as equivalent to ethnic and racial minorities, and (c) deploying ideas about 'love,' 'pride,' and 'heritage-preservation' to evidence both their putative lack of animosity toward others as well as their ethnic credentials." In a social psychology experiment that tested how white participants could be influenced to identify with white pride ideology, social psychologists framed white pride as follows: [P]eople who openly express White pride seem invariably to be those alienated from the mainstream culture—KKK members, skin-heads, and White supremacists—people trying to grab onto some basis for feeling good about themselves when conventional avenues such as successful careers and relationships are not working well for them.
Michael Herzog, Adrien Christophe Doerig