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Concept
Black Rock Coalition
Summary
The Black Rock Coalition is a New York-based artists' collective and nonprofit organization dedicated to promoting the creative freedom and works of black musicians.
The BRC was founded in 1985 in New York City by Vernon Reid (guitarist for the rock band Living Colour), Greg Tate (journalist for the Village Voice), Dk Dyson (lead singer of Eye & I), and Konda Mason (producer), but today has members from around the world. Members that helped propel BRC at that time include but are not limited to; Chuck Mosely (lead singer, Faith no More,1983-1988), Angelo Moore (lead singer, Fishbone), Corey Glover (lead singer, Living Colour), Bevis M. Griffin (frontman, Banzai Kik). Many of these members were key players in the formation centered on the band Living Colour to start with. The Black Rock Coalition was created to band black rockers together in the music world because of racial discrimination in the music industry. At the time of formation of the BRC, society was racially stratified in that structural differences remained even though musical aesthetics spread beyond original borders. There existed racialized associations that defined and categorized mankind. In other words, stereotypes depicted which music was coded as black or white, making claims of who had the right to produce a certain genre. African American musicians were experiencing a categorical struggle, as stereotypes were pervasive in the music industry. Behind the stereotypes, there was a notion produced by culture and mass media that “it was just easier to market conventional R&B to black kids, and conventional rock and roll to white kids.” Consumers were ignorant to the fact that black musicians were capable of producing certain genres of music, such as rock ‘n’ roll, due to lack of exposure provided by mass media. Further, the idea that black people even wanted to play rock 'n' roll was implausible to many record executives and music consumers who held opinions as to what constituted authentic black music.
Official source
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