Concept

Lead paragraph

Summary
A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety. Types of leads *Journalistic leads emphasize grabbing the attention of the reader. In journalism, the failure to mention the most important, interesting or attention-grabbing elements of a story in the first paragraph is sometimes called "burying the lead". Most standard news leads include brief answers to the questions of who, what, why, when, where, and how the key event in the story took place. In newspaper writing, the first paragraph that summarizes or introduces the story is also called the "blurb paragraph", "teaser text" or, in the United Kingdom, the "standfirst". *Encyclopedia leads tend to define the
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