Daytime television

Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. Daytime programming is typically scheduled to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows, and preceding the evening dayparts that eventually lead into prime time. The majority of daytime programming is typically targeted towards women (and in particular, housewives). Historically, soap operas, talk shows, and game shows have been fixtures of daytime programming, although daytime soap operas have seen declines in North America due to changing audiences and viewing habits. This type of daytime programming is typically aired on weekdays; weekend daytime programming is often very different and more varied in nature, and usually focuses more on sports broadcasts. For most intents and purposes, the traditional target audience of daytime television programs in the United States has been demographically women 18–49, as the large majority of daytime viewership has historically consisted of housewives. As such, daytime programs are often hosted by women or personalities popular among women, and pertain to subjects such as women's issues (including health, lifestyles, and fashion), current events, and gossip. Due to demographic shifts and the decreasing number of people at home during the daytime, the daytime television audience has shrunk rapidly in recent years, and that which remains is largely over the age of 55 and thus considered undesirable for most advertisers. Another popular audience in this timeframe is the college student; game shows such as the original Jeopardy! (1964–1975), Match Game (1973–1982; 1990), Family Feud (1976–1985; 1988–1993; 1994; 1999–present), Card Sharks (1978–1981; 1986–1989), Press Your Luck (1983–1986), and, since the 1990s and even more so under current host Drew Carey, The Price Is Right (1972–present), have targeted this audience.

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Related concepts (14)

Court show

A court show (also known as a judge show, legal/courtroom program, courtroom series, or judicial show) is a broadcast programming subgenre of either legal dramas or reality legal programming. Court shows present content mainly in the form of legal hearings between plaintiffs (or claimants in the United Kingdom) and defendants presided over by a judge, often in one of two formats: a scripted/improvised format performed by an actor; or an arbitration-based reality format with the case handled by an adjudicator who was formerly a judge or attorney.

Daytime television

Graveyard slot

A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots usually displayed in the early morning hours of each day, when most people are asleep. With little likelihood of a substantial viewing audience during this daypart, providing useful television programming during this time is usually considered unimportant; some broadcast stations go off the air during these hours, and some audience measurement systems do not collect measurements for these periods.