Nicktoons

Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their copyright bylines. Since its launch in the late 1970s, Nickelodeon's schedule incorporated animation produced by other companies. The channel did not invest in its own original cartoon series until 1989 when producer Vanessa Coffey visited Los Angeles to accept pitches from local animators. Geraldine Laybourne, the channel's then-president, greenlit three pitches for full series: Doug, Rugrats and The Ren & Stimpy Show. On August 11, 1991, the three cartoons premiered as part of a 90-minute block, becoming the first branded Nicktoons. In contrast to the merchandise-based cartoons that dominated the 1980s animation industry, Vanessa Coffey and Geraldine Laybourne agreed that the Nicktoons should be creator-driven: based on original characters designed by animators. The first Nicktoons debuted to financial success, convincing Viacom to invest in original animated shows for its other network MTV. Until 1998, Nickelodeon's animation division operated out of a rented office complex in Studio City, California. Production moved to an individual building in nearby Burbank on March 4, 1998. Among the first shows produced at this new facility was SpongeBob SquarePants, which by 2004 had become the most profitable program in Nickelodeon history. Initially, the classic Nicktoon Rugrats (1991-1995, 1996-2004) was the flagship franchise of Nickelodeon before being surpassed later in 2004 by SpongeBob SquarePants (1999-present), when the network rebranded itself with the release of the first SpongeBob film. In 2002, a cable channel also called Nicktoons was launched, followed by multiple international versions. Several original shows have premiered new episodes on the Nicktoons network. In the early 2010s, Nickelodeon debuted the first two Nicktoons based on preexisting TV franchises, as opposed to new characters: Teenage Mutant Ninja Turtles and Winx Club.