Concept

Customer value proposition

Related publications (4)

Mobile eye tracking applied as a tool for customer experience research in a crowded train station

Train stations have increasingly become crowded, necessitating stringent requirements in the design of stations and commuter navigation through these stations. In this study, we explored the use of mobile eye tracking in combination with observation and a ...

2023

Optimization and equilibrium problems with discrete choice models

Stefano Bortolomiol

Many transportation markets are characterized by oligopolistic competition. In these markets customers, suppliers and regulators make decisions that are influenced by the preferences and the decisions of all other agents. In particular, capturing and under ...

EPFL2022

Neo-Rawlsian fringes: A new approach to market segmentation and new product development

Christopher Tucci

Prior research into the link between new product development and market segmentation has focused on two main approaches: (1) design, segment, and do limited competitive evaluation; and (2) segment first, design second. This paper proposes a third approach, ...

PDMA2008

Supporting electronic sales channels deployment through the analysis of customer preferences

Naoufel Cheikhrouhou, Luca Canetta

This paper proposes a framework to describe the influence of customer behaviour in the establishment of a satisfying business-to-business e-commerce strategy. A description of electronic sales channels typologies as well as of the attributes characterising ...

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