Dan Ariely
Dan Ariely (דן אריאלי; born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University. Ariely is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called Ask Ariely in the WSJ from June 2012 until September 2022. Ariely is the author of the three New York Times best selling books Predictably Irrational, The Upside of Irrationality and The Honest Truth about Dishonesty. He co-produced the documentary (Dis)Honesty: The Truth About Lies. Since 2006, Ariely has faced multiple accusations of data fraud and academic misconduct, which have resulted in an academic suspension and a retracted paper. Dan Ariely was born to Yoram and Dafna Ariely in New York City while his father was studying for an MBA degree at Columbia University. He has two sisters. The family emigrated to Israel when he was three years old. He grew up in Ramat Hasharon and attended Makif Hasharon High School. In his senior year of high school, Ariely was active in Hanoar Haoved Vehalomed, an Israeli youth movement. While he was preparing a (fire inscription) for a traditional nighttime ceremony, the flammable materials he was mixing exploded, causing third-degree burns to over 70 percent of his body. In his writings entitled "Painful Lessons," Ariely described his hospitalization and treatments, detailing how that experience led to his research on "how to better deliver painful and unavoidable treatments to patients." Ariely married Sumedha (Sumi) Gupta in 1998. They have two children. Ariely was a physics and mathematics major at Tel Aviv University but transferred to philosophy and psychology. However, in his last year he dropped philosophy and concentrated solely on psychology, graduating in 1991. In 1994 he earned a masters in cognitive psychology, and in 1996 he earned a Ph.D. in cognitive psychology from the University of North Carolina at Chapel Hill. Ariely completed a second Ph.D.
