Concept

We the Media

Summary
We the Media is a book written by Dan Gillmor, published in 2004 by O'Reilly (). Gillmor discusses how the proliferation of grassroots internet journalists (bloggers) has changed the way news is handled. One of the book's main points is that a few big media corporations cannot control the news we get any longer, now that news is being published in real-time, available to everybody, via the Internet. The book received widespread praise from the demographic it covered, and mixed reviews elsewhere. We the Media details how media and its consumption has changed with the introduction of online platforms. Big corporations are no longer able to control what is being published about themselves, while the "former audience," as Gillmor calls it, is no longer passive. The former audience has a larger role in the consumption and production of media. Gillmor believes the aggressive use of copyrighting in America is a cause for the lack of creativity and innovation in the states. For this reason, he has his book published for free under a creative commons. The book will be released into the public domain 14 years after publication. "Big Media" has increased availability of news reception. Major broadcasting companies no longer have the mass influence over users it once had. News is now more of a conversation. News has more choices, voices, perspectives, and options. "Big Media's" only strength is its depleting stocks of financial resources and their powerful presence during copyright investigations. Early social innovators, like Thomas Paine and other early American pamphleteers and muckrakers, set the stage for successive media revolutions. The most significant being worldwide, low-cost access to internet and having their own say about what is happening in the world. David Winer developed user friendly software that would allow most people with a computer to be able to write on the web. People no longer needed an ISP account or be an expert with HTML to create web pages. With this new technology anyone could subscribe to the content of others.
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