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Concept
Quisp
Summary
Quisp is a sugar-sweetened breakfast cereal from the Quaker Oats Company. It was introduced in 1965 and continued as a mass-market grocery item until the late 1970s. Subsequently, the Quaker Oats Company marketed Quisp sporadically, and with the advent of the Internet, began selling it primarily online. Quisp made its return to supermarkets as a mass-market grocery item in late 2012.
Quaker Oats initially marketed Quisp with a sister brand, Quake. Television commercials featuring both brands were produced by Jay Ward, a major producer of animated television series.
Quisp and Quake were originally released in 1965 in the United States by the Quaker Oats Company and generally advertised together (during the same commercial) with their character mascots competing against each other. The ads were cartoons created by Jay Ward, who also created the cartoon characters Rocky and Bullwinkle, Dudley Do-Right, Hoppity Hooper and many others, and the Quisp ads used some of the same voice actors as the Rocky and Bullwinkle series, including Daws Butler as the voice of Quisp (an alien who was the Crown Prince of Planet Q and, like moon men Gidney and Cloyd of Rocky and Bullwinkle, was armed with a scrooch gun) and William Conrad as the voice of Quake (a muscular miner). In an interview, Ward's creative partner Bill Scott described Ward's involvement in cereal advertising: "When the cereal company approached Jay about doing this stuff — I think it was in 1961 — he said, 'We’ll only do it as long as it’s fun.'"
The commercials often asked children to choose which cereal was better, and to compete over taste or premiums. The competition reached its peak in 1972, when a series of commercials asked kids to vote for which cereal should remain on the shelves. In 1969, Quake was given a makeover, slimming down and swapping his lighted miner's hard hat for an Australian bush hat and cape. Quisp was the winner and Quake cereal was discontinued, but Quake himself introduced a new sidekick, an orange kangaroo named Simon and a new orange-flavored cereal called Quake's Orange Quangaroos.
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