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Concept
Condé Nast
Summary
Condé Nast (ˌkɒndeɪˈnæst) is a global mass media company founded in 1909 by Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.
The company's media brands attract more than 72 million consumers in print, 394 million in digital and 454 million across social platforms. These include Vogue, The New Yorker, Condé Nast Traveler, GQ, Glamour, Architectural Digest, Vanity Fair, Pitchfork, Wired, and Bon Appétit, among many others. US Vogue editor-in-chief Anna Wintour serves as Artistic Director and Global Chief Content Officer. In 2011, the company launched the Condé Nast Entertainment division, tasked with developing film, television, social and digital video, and virtual reality content.
The company traces its roots to 1909, when Condé Montrose Nast, a New York City-born publisher, purchased Vogue, a printed magazine launched in 1892 as a New York weekly journal of society and fashion news.
Nast initially published the magazine under the corporate name Vogue Company. In 1922, he incorporated Condé Nast Publications as the holding company for his interests. Nast had a flair for nurturing elite readers as well as advertisers and upgraded Vogue, sending the magazine on its path of becoming a top haute couture fashion authority. Eventually, Nast's portfolio expanded to include House & Garden, Vanity Fair (briefly known as Dress and Vanity Fair), Glamour, and American Golfer, published from 1908–1920. The company also introduced British Vogue in 1916, and Condé Nast became the first publisher of an overseas edition of an existing magazine.
Condé Nast is largely considered to be the originator of the "class publication", a type of magazine focused on a particular social group or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, and culture, with fashion the larger portion of the company's focus.
Official source
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