Concept

Jalal Al-e-Ahmad

Summary
Seyyed Jalāl Āl-e-Ahmad (جلال آل‌احمد; December 2, 1923 September 9, 1969) was a prominent Iranian novelist, short-story writer, translator, philosopher, socio-political critic, sociologist, as well as an anthropologist who was "one of the earliest and most prominent of contemporary Iranian ethnographers". He popularized the term gharbzadegi – variously translated in English as "westernstruck", "westoxification", and "Occidentosis" – producing a holistic ideological critique of the West "which combined strong themes of Frantz Fanon and Marx". Personal life Jalal was born in Tehran, into a religious family – his father was a cleric – "originally from the village of Aurazan in the Taliqan district bordering Mazandaran in northern Iran, and in due time Jalal was to travel there, exerting himself actively for the welfare of the villagers and devoting to them the first of his anthropological monographs". He was a cousin of Mahmoud Taleghani. After element
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