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Concept
Universal Entertainment
Summary
formerly known as Aruze Corporation and Universal, is a Japanese manufacturer of pachinko, slot machines, arcade games and other gaming products, and a publisher of video games. Aruze possesses licenses to both manufacture and distribute casino machines in the American states of Nevada, Mississippi and New Jersey. The company's corporate headquarters are in Tokyo. Aruze is also the licence holder of the video game franchise Shadow Hearts. Up until February 18, 2012, the company owned approximately 21% of Wynn Resorts. On November 1, 2009, Aruze Corporation changed its name to Universal Entertainment Corporation due to financial difficulties.
Universal Lease Co., Ltd was established in December 1969. It later changed its name to Universal Ltd in Japan. Universal Distributing Company opened as an american subsidiary to sell video games direct to operators, and was later named Universal USA.
They initially earned success with arcade video games that cloned popular arcade games. Scratch (1977) was a Breakout clone that became the third highest-earning arcade video game of 1977 in Japan, just below Speed Race DX and Breakout. Scratch was again Japan's fourth highest-earning arcade video game of 1978. Cosmic Monsters (1978) was a Space Invaders clone that became Japan's sixth highest-earning arcade video game the same year.
Universal eventually moved away from clones and began producing original arcade games. Get A Way (1978) was a sit-down arcade racing game that used a 16-bit central processing unit (CPU), for which it was advertised as the world's first 16-bit game; it was among Japan's top twenty highest-earning arcade video games of 1978.
Universal followed with the hugely influential platform game Space Panic (1980) and the maze game Lady Bug (1981). Universal's greatest hit game was Mr. Do! (1982), which spawned three sequels in the eventual Mr. Do series: Mr. Do's Castle, Mr. Do's Wild Ride and Do Run Run. Cashing-in on the success of laserdisc video games, Universal released Super Don Quix-ote in 1984, on a new standardized laserdisc video game system they called the Universal System 1.
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