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Concept
The Apprentice (American season 2)
Summary
The Apprentice 2 is the second season of The Apprentice, which began on September 9, 2004, on NBC. Although this season did not match the ratings of the first and dropped out of the Top 10 Nielsen, it still performed strongly overall, ranking () 11 with an average of 16.14 million viewers.
This season featured 18 candidates, whereas the first season only had 16.
Three new twists were introduced to The Apprentice this season. First, each team was unexpectedly forced at the season's outset to make a 1-for-1 player swap, resulting in a male on the female team (Bradford), and a female on the male team (Pamela). The traded members then became the project managers for the first task. Second, it was revealed that a project manager for the winning team would be immune from being fired the following week.
Finally, the losing project manager could choose either two or three people to bring to the boardroom to be considered for firing. The option to take three people to the boardroom was only used twice, with the first person (Ivana Ma) who did so making the decision after pressure to do so from Donald Trump.
1 – In an unannounced move, Trump fired two candidates week 11. Boren was fired first.
2 – As planned, Trump fired two candidates week 14. Allen was fired first.
The candidate was on the losing team.
The candidate was hired and won the competition.
The candidate won as project manager on his/her team.
The candidate lost as project manager on his/her team.
The candidate was brought to the final boardroom.
The candidate was fired.
The candidate lost as project manager and was fired.
Air date: September 9
Apex project manager: Bradford
Mosaic project manager: Pamela
Task: Develop a new toy for Mattel. The product deemed most viable would be the winner.
Judges: Donald Trump; Carolyn Kepcher; George H. Ross
Trump monologue: Be Quick But Be Careful – To be quick and not careful is a bad decision. Trump prefers if somebody carefully takes their time and makes the right decision; but a good decision made quickly is the best combination.
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