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Concept
Raymond Loewy
Summary
Raymond Loewy (ˈloʊi , ʁɛmɔ̃ levi; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.
He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad, and a number of lesser known color scheme and car interior designs for other railroads. His career spanned seven decades.
The press referred to Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.
Loewy was born in Paris in 1893, the son of Maximilian Loewy, a Jewish journalist from Austria, and a French mother, Marie Labalme. Loewy distinguished himself early with the design of a successful model aircraft, which won the Gordon Bennett Cup for model airplanes in 1908. By the following year, he had commercial sales of the plane, named the Ayrel.
He graduated in 1910 from the University of Paris. He continued his studies in advanced engineering at Ecole Duvignau de Lanneau in Paris, but stopped his studies early to serve in World War I, eventually graduating after the war in 1918.
Loewy served in the French army during World War I (1914–1918), attaining the rank of captain. He was wounded in combat and received the Croix de guerre.
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