Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of GraphSearch.
Concept
Odwalla
Summary
Odwalla Inc. (oʊˈdwɔːlə) is an American health food company based in Dinuba, California. Founded in Santa Cruz, California in 1980 Formerly headquartered from 1995 to 2020 in Half Moon Bay, California, the company's product lines include fruit juices, smoothies, soy milk, bottled water, organic beverages, and several types of energy bars, known as "food bars".
The company experienced strong growth after its incorporation in 1985, expanding its distribution network from California to most of North America, and went public in 1993.
A period of decline occurred as the result of a fatal outbreak of E. coli O157:H7 in 1996 that was caused by using bruised fruit that had been contaminated. Odwalla originally sold unpasteurized juices, to avoid altering the flavor of its juices through pasteurization. Following the E. coli outbreak and the death of at least one child, Odwalla adopted flash pasteurization and other sanitization procedures. Odwalla recalled its juices and experienced a 90% reduction in sales following the event. The company gradually recovered and, the following year, became profitable again.
In 2001, Odwalla was acquired by The Coca-Cola Company for US$181 million and became a wholly owned subsidiary. In July 2020, Coca-Cola announced it would discontinue the Odwalla brand by August 2020. The brand was sold to Full Sail IP Partners in 2021. Its headquarters was relocated to its production facility some time in the early 2020s.
Odwalla was founded in Santa Cruz, California, in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. Odwalla's production facility is in Dinuba, California. The trio took the idea of selling fruit juices from a business guidebook, and they began by squeezing orange juice with a secondhand juicer in a shed in Steltenpohl's backyard. They sold their product from the back of a Volkswagen van to local restaurants, employing slogans such as "soil to soul, people to planet and nourishing the body whole".
Official source
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.