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Concept
Heroes Reborn (1996 comic)
Summary
"Heroes Reborn" is a 1996–97 crossover story arc among comic book series published by the American company Marvel Comics. During this one-year, multi-title story arc, Marvel temporarily outsourced the production of several of its best-known comic books to the studios of artists Jim Lee and Rob Liefeld, who were among Marvel's most popular artists before leaving to form independent companies.
Following the apparent deaths of the Avengers, the Fantastic Four, and Doctor Doom battling Onslaught in Onslaught: Marvel Universe, those characters were "reborn" and certain aspects of their earlier stories were expanded with the intent of telling their adventures anew for modern generations. This was explained, in-story, as their having been transported into a pocket universe by Franklin Richards, the near-omnipotent, psychic son of Mister Fantastic and the Invisible Woman, to save them, where they lived in the so-called "Franklin-verse", oblivious to what had happened to them. The characters' origins and histories were revised and updated circa mid-1990s for modern audiences. For instance, Ben Grimm fought as a pilot in the Gulf War instead of World War II, and Susan and Johnny Storm were explained to have been financial backers for Reed Richards' rocket, hence their presence on the mission. In addition, while Richards' goal of becoming the first man to get to Mars remained, it was revealed that he secretly aimed to explore the interstellar anomalies of that area.
For this reworking, Marvel "farmed out" the properties to some of their former freelance artists who had ceased working for the company in order to form . Jim Lee's WildStorm Productions handled Fantastic Four and Iron Man, and Rob Liefeld's Extreme Studios took the reins of The Avengers and Captain America. However, Marvel ended Liefeld's contract early after six issues, citing low sales on his two titles. Liefeld's titles were reassigned to Lee. Walt Simonson took over Avengers when it moved to WildStorm.
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