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Concept
Hallmark Channel
Summary
Hallmark Channel is an American cable television network owned by Hallmark Media, a subsidiary of Hallmark Cards. The channel broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies.
The channel has its origins in the religious broadcasters American Christian Television System (ACTS) and the Vision Interfaith Satellite Network (VISN). The two services timeshared on a single satellite signal, which was later rebranded as The Faith & Values Channel in 1993. After Liberty Media acquired a 49% stake in the channel in 1996, it relaunched as the Odyssey Network in 1996. In 1998, Hallmark Entertainment and The Jim Henson Company acquired major stakes in the channel. As Odyssey, the channel gradually phased out religious programming in favor of family-oriented films and television series—a pivot that intensified after the Hallmark/Henson agreement.
In 2001, after a corporate reorganization, Odyssey rebranded as Hallmark Channel. By the 2010s, Hallmark Channel had established a focus on made-for-TV movies—particularly romance films and comedies—themed around specific seasons and holidays throughout the year. The strategy sought to create synergies with Hallmark's core greeting card business, and build upon the strength of the "Countdown to Christmas" programming event it first introduced in 2009.
Hallmark Channel was available to approximately 85,439,000 pay television households (73.4% of households with television) in the United States.
Vision Interfaith Satellite Network and American Christian Television System
The Hallmark Channel traces its history to the launch of two separate religious cable channels, the American Christian Television System (ACTS) and the Vision Interfaith Satellite Network (VISN). The two networks began alternating time on a shared transponder slot on the Galaxy III satellite in 1992. Under the original timeshare agreement, the network was branded as VISN/ACTS. Each network was provided time for its programming blocks, and would use their own logos.
Official source
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