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Disney Cruise Line
Summary
Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited, through its first vessel Disney Magic, and is domiciled in London, England, with their operational headquarters located in Celebration, Florida.
Disney Cruise Line currently operates five ships: Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy, and Disney Wish. Three ships will join the fleet in 2024 and 2025. The next one was announced to be named Disney Treasure. Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships. A second private destination, Lighthouse Point, a 700-acre property on the southern end of Eleuthera, Bahamas is in the works to open on June 6, 2024. Disney Cruise Line operates the Disney Cruise Line Terminal (Terminal 8) in Port Canaveral, Florida.
The cruise line has experienced some growth over the past several years. In 2011, the company held a 1.95 percent market share and by 2015, Disney Cruise Lines had 2.8 percent of the worldwide cruise market by passenger and 2.4 percent by revenue. However, in 2018, Disney Cruise Lines declined to 2.3 percent of the worldwide cruise market by passenger and 2.2 percent by revenue. In 2021, the market share is 2.2 percent by passenger and 2.7 percent by revenue.
The line pioneered the rotational dining concept, in which guests would rotate with their wait staff through three different main dining rooms.
In 1985, Premier Cruise Line became Disney's licensed partner cruise line. This allowed Disney characters on their ships and combined cruise, hotel, and theme park packages. In 1993, Premier ended their relationship with Disney and signed a new one with Warner Brothers, utilizing the Looney Tunes characters. Premier continued to offer Disney Land and Sea packages while adding Universal Studios as an option. Thus Disney approached both Carnival and Royal Caribbean cruise lines to replace Premier as an exclusive sea partner.
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