Live Earth
Live Earth was an event developed to increase environmental awareness through entertainment. Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. Live Earth seeks to leverage the power of entertainment through integrated events, media, and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time. Live Earth (2007 concert) The 1st series of benefit concerts were held on 7 July 2007. The concerts brought together more than 150 musical acts in eleven locations around the world and were broadcast to a mass global audience through television, radio, and live internet streams. The 2nd Live Earth concert was scheduled for 7 December 2008 at the Andheri Sports Complex on Veera Desai Road in Andheri West, Mumbai, India and was managed by Kevin Wall who, after a request from former U. S. Vice President Al Gore, planned to have the entire event take place in India. In September 2008 Reuters stated that, "the December event will see U.S. rocker Jon Bon Jovi and Bollywood's biggest superstar, Amitabh Bachchan share the stage, and is described by organisers as one of the biggest events held in India." Shekhar Kapur, Nobel laureate Rajendra Pachauri, Abhishek Bachchan, and Aishwarya Rai also planned to star in the event. Additional acts included Shankar–Ehsaan–Loy, Hrithik Roshan, Preity Zinta, Roger Waters of Pink Floyd, will.i.am, Hard Kaur, and Anoushka Shankar. Palash Sen stated that his band, Euphoria, was scheduled to launch a song written for the concert on the topic of global warming. Live Earth would have been broadcast by STAR TV (Asia), which works in conjunction with the STAR Plus channel (United Kingdom, Middle East) and the Star World Channel. MSN was "the exclusive global broadband partner for Live Earth India." The concert was cancelled shortly after the November 2008 Mumbai attacks on 26 November 2008.
