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Modelling hybrid demand (e-commerce " plus " traditional) evolution: A scenario planning approach

Rémy Glardon, Naoufel Cheikhrouhou, Luca Canetta

This work presents a "3 steps-2 aggregation levels" methodological approach for modelling the evolution of the hybrid demand order flow pattern over long time horizons. The hybrid demand is the result of the mutual interaction between the e-commerce and th ...
Elsevier Science Bv2013

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