Digital economy

The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by Internet, World Wide Web, and blockchain technologies. The digital economy is backed by the spread of information and communication technologies (ICT) across all business sectors to enhance its productivity. A phenomenon referred to as the Internet of Things (IoT) is increasingly prevalent, as consumer products are embedded with digital services and devices. According to the WEF, 70% of the global economy will be made up of digital technology over the next 10 years (from 2020 onwards). This is a trend accelerated by the COVID-19 pandemic and the tendency to go online. The future of work, especially since the COVID-19 pandemic, is also contributing to the digital economy. More people are now working online, and with the increase of online activity that contributes

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Toward the Digital Social Economy: Institutionalizing collective action in the ever-evolving web

Nikolaos Maris

2011

Ad-blocking Games: Monetizing Online Content Under the Threat of Ad Avoidance

Jens Grossklags, Jean-Pierre Hubaux, Nevena Vratonjic

Much of the Internet economy relies on online advertising for monetizing digital content: Users are expected to accept the presence of online advertisements in exchange for content being free. However, online advertisements have become a serious problem for many Internet users: while some are merely annoyed by the incessant display of distracting ads cluttering Web pages, others are highly concerned about the privacy implications - as ad providers typically track users' behavior for ad targeting purposes. Similarly, security problems related to technologies and practices employed for online advertisement have frustrated many users. Consequently, a number of software solutions have emerged that block online ads from being downloaded and displayed on users' screens as they browse the Web. We focus on these advertisement avoidance technologies for online content and their economic ramifications for the monetization of websites. More specifically, our work addresses the interplay between users' attempts to avoid commercial messages and content providers' design of countermeasures. Our investigation is substantiated by the development of a game-theoretic model that serves as a framework usable by content providers to ponder their options to mitigate the consequences of ad avoidance techniques. We complement our analytical approach with simulation results, addressing different assumptions about user heterogeneity. Our findings show that publishers who treat each user individually, and strategically deploy fee-financed or ad-financed monetization strategy, obtain higher revenues, compared to deploying one monetization strategy across all users. In addition, our analysis shows that understanding the distribution of users' aversion to ads and valuation of the content is essential for publishers to make a well-informed decision.

2012

Studying Web Content Credibility by Social Simulation

Karl Aberer

The Internet has become an important source of information that significantly affects social, economical and political life. The content available in the Web is the basis for the operation of the digital economy. Moreover, Web content has become essential for many Web users that have to make decisions. Meanwhile, more and more often we encounter Web content of low credibility due to incorrect opinions, lack of knowledge, and, even worse, manipulation attempts for the benefit of the authors or content providers. While mechanisms for the support of credibility evaluation in practice have been proposed, little is known about their effectiveness, and about their influence on the global picture of Web content production and consumption. We use a game-theoretic model to analyze the impact of reputation on the evaluation of content credibility by consumers with varying expertise, in the presence of producers who have incentives to manipulate information.

University of Surrey, Department of Sociology2014

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This course provides an introduction to distributed ledger technology, blockchains and cryptocurrencies, and their potential applications in finance and banking.

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Internet

The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of net

Google

Google LLC (ˈɡuːɡəl) is an American multinational technology company focusing on artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum co