Concept

The Blood-Horse

Summary
BloodHorse is a multimedia news organization covering Thoroughbred racing and breeding that started with a newsletter first published in 1916 as a monthly bulletin put out by the Thoroughbred Horse Association. In 1935 the business was purchased by the American Thoroughbred Breeders Association. From 1961 to 2015, it was owned by the Thoroughbred Owners and Breeders Association, a non-profit organization that promotes Thoroughbred racing, breeding, and ownership. The company operated as Blood-Horse Publications beginning in 2000. In 2015, the Jockey Club purchased a majority share in the publication. The magazine changed to a monthly distribution in April 2021. Based in Lexington, Kentucky, the publication's media kit states that the magazine "coverage includes race reporting, comprehensive analysis, events, trends, debate, farm management, pedigrees, people, profiles, medication issues, investigative reports, and breeding news and information, and anything newsworthy and important to the racing and breeding industry." ESPN has called The Blood-Horse the thoroughbred industry's most-respected trade publication. The magazine won acclaim for its exclusive report indicating that 1986 Kentucky Derby winner Ferdinand had been slaughtered by his owners overseas after a marginal stud career. The news resulted in increased efforts to save retired racehorses. The Blood-Horse has an online version, at bloodhorse.com. In August 2015 Blood-Horse Daily was launched, the content is available on an app, by email subscription or downloadable from the website For the new millennium, the magazine compiled a List of the Top 100 U.S. Racehorses of the 20th Century which was published in book form. The similarly titled Australian Bloodhorse Review is unaffiliated. In 1916, the first Kentucky Thoroughbred Horse Association Bulletin was posted – Volume 1, Number 1 was published August 1, 1916, by the Kentucky Thoroughbred Horse Association to serve a small community of breeders.
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