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Concept
Village Roadshow
Summary
Village Roadshow Limited is an Australian company which operates cinemas and theme parks, and produces and distributes films. Before being acquired by private equity company BGH Capital, the company was listed on the Australian Securities Exchange and majority owned by Village Roadshow Corporation, with members of founder Roc Kirby's family in the top roles.
Village Roadshow originally started operations as Village Drive-Ins (later known as "Village Drive-ins and Cinemas" before becoming today's "Village Cinemas" brand), in 1954, when founder Roc Kirby began running one of Australia's first drive-in cinemas in the Melbourne suburb of Croydon. The drive-in was adjacent to a shopping strip called "Croydon Village"; hence the company adopted the "Village" name. The company later expanded into traditional cinemas in major areas, though it still operates the Coburg Drive-In in Coburg, Melbourne.
In 1968, the company expanded to start its film distribution business with Roadshow (once a 50-50 joint venture with Greater Union) and moved into film production in 1971 with the establishment of Hexagon Productions, and the company expanding into a longstanding relationship with Warner Bros. to distribute films in the Australian market. The original cinema chain now became one of several businesses the company was involved in.
In the 1980s, Village Roadshow was one of the leading forces in creating state of the art multiplex cinema complexes. Innovations brought in during this period included using stadium-style seating, sophisticated sound systems and the latest in projection technologies. The cinemas of that era were the forerunners to the multiplexes of today. It was expanded in 1987 when it signed a partnership with rival cinema chain Greater Union to see 200 screens expanded to their circuits by 1990 and having both companies to develop $100 million in their equipment.
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