Concept

Juliette Powell

Summary
Juliette Powell is an American-born Canadian media expert, tech ethicist, business advisor, and author. She was the Miss Canada titleholder in 1989, the contest's first Black Canadian winner. Her early career in media and entertainment dovetailed with her work to break racial barriers, growing into a technology and society advisory practice. Juliette advises multinational companies and organizations, advocating for ethical technology use. Powell was born in Manhattan, New York in 1971 and moved to Montreal, Quebec with her French-Canadian mother at the age of eight. In high school she excelled in math and science courses and swam twice a week, and has stated she saw herself as a shy and unpopular student. Her time in the world of beauty pageants began with her outrage when she heard a rumour that the second place winner of the Miss Montreal pageant had scored higher than the first-place winner, but the judges had not accepted her as the winner because she was black. She has stated that she did not want to be a beauty queen but wanted to prove a point when she entered the Miss Montreal pageant herself, later entering and ultimately winning the 1989 Miss Canada Pageant. During this time she also studied Commerce at Vanier College, graduating in 1992. After her reign as Miss Canada, including representing the country at Miss Universe 1989, Powell joined MusiquePlus in 1992 as a VJ, while also studying finance and business at McGill University. She was host of MusiquePlus' weekly dance music show, Bouge de là! until 1996. That same year, she moved to Toronto, transferring to MuchMusic and becoming host of Electric Circus and French Kiss, while also studying economics at the University of Toronto. In 1999, Powell began working for CablePulse 24 as a business reporter and founded media and consulting company Powell International Entertainment Inc. (PIE Inc.) which produced features with personalities such as Nelson Mandela, Rubin 'Hurricane' Carter, Sir Richard Branson, Tim Burton, Steven Spielberg, Tom Cruise, Janet Jackson, Tina Turner, and Prince Charles.
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