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Concept
Die Sendung mit der Maus
Summary
Die Sendung mit der Maus (The Show with the Mouse), often simply Die Maus (The Mouse), is a German children's television series, popular nation-wide for its educational content.Bernhard Borgeest, "Von Mäusen und Machern" Focus, official website. (March 12, 2001) Retrieved November 21, 2010 de The show first aired on 7 March 1971. Originally called Lach- und Sachgeschichten für Fernsehanfänger ("Laughing and Learning Stories for Television Beginners"), it was controversial because German law prohibited television for children under six years of age. The program was initially condemned by teachers and childcare professionals as bad for children's development, but is now hailed for its ability to convey information to children, having received over 75 awards. On 7 March 1999 the program's Internet site was launched and received 2,400 e-mails and 4 million hits on the first day.
Aimed at young children, the program has a magazine format, with several segments, some humorous, others educational presented in a simple, straightforward manner. Many of the show's early viewers are now adults whose children are forming the second generation of viewers. It is not uncommon for children to watch the program with their parents or for children to stop watching around the age of 10 or 12 and then come back at the age of 18. The German newspaper Welt am Sonntag found that although the target age was from about four to eight, the average age of viewers was 39.
Each show consists of several segments, the Lachgeschichten ("laughing stories") purely to amuse, and the Sachgeschichten ("non-fiction stories"), short educational features on a variety of topics, such as what must be done before a plane can take off, how holes get into Swiss cheese or the stripes into toothpaste. These are punctuated by a short cartoon with the mouse, often with one or more of its friends.
The mouse is orange with brown ears, arms and legs. In order to solve problems it can stretch its legs as long as it wants, jump a rope with its detachable tail or fetch tools from its body.
Official source
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