History of marketingThe study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or services came into popular use in the late nineteenth century. The study of the history of marketing as an academic field emerged in the early twentieth century.
Market townA market town is a settlement most common in Europe that obtained by custom or royal charter, in the Middle Ages, a market right, which allowed it to host a regular market; this distinguished it from a village or city. In Britain, small rural towns with a hinterland of villages are still commonly called market towns, as sometimes reflected in their names (e.g. Downham Market, Market Rasen, or Market Drayton). Modern markets are often in special halls, but this is a recent development, and the rise of permanent retail establishments has reduced the need for periodic markets.
PeddlerA peddler, in British English pedlar, also known as a chapman, packman, cheapjack, hawker, higler, huckster, (coster)monger, colporteur or solicitor (not in Britain), is a door-to-door and/or travelling vendor of goods. In England, the term was mostly used for travellers hawking goods in the countryside to small towns and villages. In London, more specific terms were used, such as costermonger. From antiquity, peddlers filled the gaps in the formal market economy by providing consumers with the convenience of door-to-door service.
MerchantA merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Historically, a merchant is anyone who is involved in business or trade. Merchants have operated for as long as industry, commerce, and trade have existed. In 16th-century Europe, two different terms for merchants emerged: meerseniers referred to local traders (such as bakers and grocers) and koopman (koopman) referred to merchants who operated on a global stage, importing and exporting goods over vast distances and offering added-value services such as credit and finance.
Market crossA market cross, or in Scots, a mercat cross, is a structure used to mark a market square in market towns, where historically the right to hold a regular market or fair was granted by the monarch, a bishop or a baron. Market crosses were originally from the distinctive tradition in Early Medieval Insular art of free-standing stone standing or high crosses, often elaborately carved, which goes back to the 7th century. Market crosses can be found in many market towns in Britain.
Farmers' marketA farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy.
BazaarA bazaar (بازار) or souk (سوق; also transliterated as souq or suq) is a marketplace consisting of multiple small stalls or shops, especially in the Middle East, the Balkans, North Africa and South Asia. However, temporary open markets elsewhere, such as in the West, might also designate themselves as bazaars. The ones in the Middle East were traditionally located in vaulted or covered streets that had doors on each end and served as a city's central marketplace. Street markets are the European and North American equivalents.
Hawker (trade)A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationary or mobile, hawkers often advertise by loud street cries or chants, and conduct banter with customers, to attract attention and enhance sales. A hawker is a type of street vendor; “a person who travels from place-to-place selling goods.
CostermongerA costermonger, coster, or costard is a street seller of fruit and vegetables in British towns. The term is derived from the words costard (a medieval variety of apple) and monger (seller), and later came to be used to describe hawkers in general. Some historians have pointed out that a hierarchy existed within the costermonger class and that while costermongers sold from a handcart or animal-drawn cart, mere hawkers carried their wares in a basket. Costermongers met a need for rapid food distribution from the wholesale markets (e.
CharterA charter is the grant of authority or rights, stating that the granter formally recognizes the prerogative of the recipient to exercise the rights specified. It is implicit that the granter retains superiority (or sovereignty), and that the recipient admits a limited (or inferior) status within the relationship, and it is within that sense that charters were historically granted, and it is that sense which is retained in modern usage of the term.
