Concept

Rock the Vote

Summary
Rock the Vote is a non-profit nonpartisan organization in the United States whose stated mission is "to engage and build the political power of young Americans". The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV. History Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co Chair Jordan Harris and Virgin Executive Beverly Lund. Later they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became "co-founders" for their contribution to Rock the Vote. Initially, Rock the Vote delivered its voter registration message by staffing tents at music festivals and concerts. In 1991, their message was broadcast on MTV with Madonna's Rock the Vote Public Service Announcements (PSA) where she literally wr
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