Course
AR-480: UE X : Experience design
Summary
Experience Design examines the effects of digitalization on architectural typologies in the contemporary city. The course questions traditional typologies by focusing on an understanding and re-design of social, geographic, temporal and emotional experiences.
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Ontological neighbourhood
Instructor
Jeffrey Huang
Jeffrey Huang is the Director of the Institute of Architecture at EPFL (starting May 1, 2020), that comprises 25 laboratories and groups. He is also the Head of the Media x Design Laboratory and a Full Professor in Architecture and Computer Science, at the Faculty of Computer and Communication Sciences (IC), and at the Faculty of Architecture, Civil and Environmental Engineering (ENAC). He holds a DiplArch from ETH Zurich, and Masters and Doctoral Degrees from Harvard University, where he was awarded the Gerald McCue medal for academic excellence. He started his academic career as a researcher at MIT’s Sloan School of Management (Center for Coordination Sciences). In 1998 he returned to Harvard as an Assistant Professor of Architecture and was promoted to Associate Professor in 2001. In 2006 he was named Full Professor at EPFL in Switzerland where he holds joint professorships at I&C and ENAC, and heads the Media x Design Lab. He was also a Visiting Professor at Tsinghua University, a Visiting Fellow at Stanford University’s d.school, a Honorary Visiting Professor at the University of Sheffield, and a Berkman Fellow and Faculty Associate at Harvard University (Berkman Klein Center for Internet & Society). Professor Huang’s research examines the convergence of physical and digital architecture. His recent work investigates new artificial design paradigms (design decoding and encoding), theories of experience design, and the application of algorithmic urbanism in Chinese cities. His current teaching examines the possible role of artificial intelligence in architecture (see MxD studios). In collaboration with Muriel Waldvogel, he heads Convergeo, an award-winning, international strategic and experience design firm. From 2014-2017, while on leave from EPFL, he led the creation of a ground-breaking, new school of architecture in Singapore, as the Head of the Architecture and Sustainable Design Pillar at the Singapore University of Technology and Design (SUTD), established in collaboration with MIT.
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