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This lecture explores the transition from local to global models in urban economics, focusing on the complex city model and the cognitive model of action and perception. It delves into the inner city of Montreal, analyzing its emergence, structure, and economic success factors. The lecture also covers quantitative and qualitative observations related to spatial configuration, perception, and action. It discusses the combination of multiple interaction models in spatial analysis and explains the distribution of rental prices based on spatial configurations. Factors influencing rental prices, such as proximity to the metro, store size, and spatial advantages, are examined. The lecture concludes with a reflection on the spatial strategies of commercial establishments and their implications for architectural and urban design.