This lecture covers sustainable strategies, focusing on the Schwarz Group's approach to sustainability. It discusses the business case for sustainability, the UN's Sustainable Development Goals, and the impact of sustainability on companies' financial performance. The lecture also explores the Schwarz Group's initiatives in recycling, energy management, and environmental services, such as PreZero. It delves into the company's values, purpose, and the concept of strategy in the context of sustainability. Additionally, it examines the challenges and opportunities of sustainable strategies, including the limits of the business case for sustainability and the potential economic benefits for companies.