Lecture
This lecture delves into the historical development of economic paradigms, critiquing the current management education system and advocating for a shift towards a more sustainable and creative approach. The instructor discusses the concept of 'Horméicolomibus' as a constructed rational being that has influenced economic theories. Drawing on various examples, the lecture explores the need for a radical change in economic thinking, emphasizing the importance of creativity, culture, and art in shaping a new societal model. The discussion extends to the role of social movements, such as the 'Indignados', in challenging the status quo and promoting innovative solutions to complex global issues.