Influence of Minority: Social Psychology

This lecture delves into the theory of conversion by Moscovici, exploring how minority influence is achieved through a long process involving revelation, conflict, consistency, denial, incubation, validation, and conversion. The study by Moscovici, Lage & Naffrechoux in 1969 investigates how minorities influence others through conflict and consistency. The lecture also covers the impact of consistency on repetition and the induction of coherence within the minority. Additionally, it discusses the effectiveness of nonnormative nonviolent collective action in generating support for concessions among resistant advantaged group members. Various experiments and studies are presented to illustrate the concepts of minority influence and social change.