Influence of Minority: Social Psychology

This lecture delves into the theory of conversion by Moscovici, exploring how minority influence is achieved through a long process involving revelation, conflict, consistency, denial, incubation, validation, and conversion. The study by Moscovici, Lage & Naffrechoux in 1969 investigates how minorities influence others through conflict and consistency. The lecture also covers the impact of consistency on repetition and the induction of coherence within the minority. Additionally, it discusses the effectiveness of nonnormative nonviolent collective action in generating support for concessions among resistant advantaged group members. Various experiments and studies are presented to illustrate the concepts of minority influence and social change.

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HUM-240: Social psychology B

Le cours aborde l'influence sociale qui s'exerce dans et entre les groupes. Les groupes jouent un rôle fondamental nos vies de tous les jours; ce cours fournit une compréhension du fonctionnement des

Organizational conflict

Organizational conflict, or workplace conflict, is a state of discord caused by the actual or perceived opposition of needs, values and interests between people working together. Conflict takes many forms in organizations. There is the inevitable clash between formal authority and power and those individuals and groups affected. There are disputes over how revenues should be divided, how the work should be done, and how long and hard people should work. There are jurisdictional disagreements among individuals, departments, and between unions and management.

Social influence

Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

Conflict resolution

Conflict resolution is conceptualized as the methods and processes involved in facilitating the peaceful ending of conflict and retribution. Committed group members attempt to resolve group conflicts by actively communicating information about their conflicting motives or ideologies to the rest of group (e.g., intentions; reasons for holding certain beliefs) and by engaging in collective negotiation. Dimensions of resolution typically parallel the dimensions of conflict in the way the conflict is processed.

Normative social influence

Normative social influence is a type of social influence that leads to conformity. It is defined in social psychology as "...the influence of other people that leads us to conform in order to be liked and accepted by them." The power of normative social influence stems from the human identity as a social being, with a need for companionship and association. Normative social influence involves a change in behaviour that is deemed necessary in order to fit in a particular group.

Conflict (process)

A conflict is a struggle and a clash of interest, opinion, or even principles. Conflict will always be found in society; as the basis of conflict may vary to be personal, racial, class, caste, political and international. Conflict may also be emotional, intellectual, and theoretical, in which case academic recognition may, or may not be, a significant motive. Intellectual conflict is a subclass of cultural conflict, a conflict that tends to grow over time due to different cultural values and beliefs.